Given a brief to design a caddy bib with a Singaporean theme, more than 30 students from the Visual Communication Department of the Raffles Design Institute took part submitting what they felt best reflected an Asian flavour.
The list of entries were cut to a final 10 but it was Tiffany Chui that walked away with the winning design and a prize of $1,000 deposited into an HSBC bank account in her name.
Chui's inspiration for the design centred around the HSBC logo but with a twist. She went for a contemporary look with an oriental touch to give it a Singaporean essence. The shape of the women golfer hitting with a club related it back to the HSBC Women's Champions tournament and the triangle elements stemming from the end of the golf club to emulate the strength of the golf swing were extracted from the HSBC logo - again tying it back to the title sponsor and the event.
"It is such a great honour to be able to take part and then win this contest," said Tiffany Chui. "I had no idea what to expect as the competition was tough among my class and everyone had good designs so it was a pleasant surprise to come out on top and I will definitely be watching out for my bib when the HSBC Women's Champions airs live on TV!"
The HSBC Caddy of the Year awards have become a mainstay event for both the HSBC Women's Champions and the HSBC Champions. Each year, a caddies' night is held during the week of the tournament where players nominate potentials and the HSBC Caddy of the Year is crowned, recognising what they have done for the sport. This year, as an icing on the cake, the uniquely-designed caddy bib will be presented to the winner and millions of fans worldwide will be able to catch a glimpse of the design when he or she wears it on the weekend.
"We are very pleased with how the competition turned out as there were some good designs," said Giles Morgan, Group Head of Sponsorship, HSBC. "However, Tiffany's design really stood out from the rest as we felt it was just the right fit and theme for the HSBC Women's Champions. We hope fans come out to catch this one-of-a-kind caddy bib and give their support to the HSBC Caddy of the Year."
Helen Alfredsson's caddy Tom Borwick take home top honours in 2009 so he will be donning the winning design for the first two days of this year's tournament, following which the 2010 HSBC Caddy of the Year will wear it on the weekend.
Raffles Design Institute was thrilled to be part of this initiative and Kenji Choo, Programme Director (Visual Communication Department) for Raffles Design Institute commented, "The students had a great time designing the caddy bibs as it is the first time Raffles Design Institute collaborated with HSBC for the HSBC Women's Champions, so it was a truly memorable experience for both the students and the school."
The HSBC Women's Champions 2010 takes place at Tanah Merah Country Club from February 25 - 28 and is sanctioned by the Ladies Professional Golf Association (LPGA) and will be the third edition of ‘Asia's Major'. Sixty-three of the world's top female golfers will battle it out over 72 holes of individual stroke play with US$1.3 million prize money at stake.
Defending champions Lorena Ochoa and Jiyai Shin have already committed their participation in the tournament along with other stars such as Paula Creamer, Michelle Wie, Ai Miyazato, Cristie Kerr and Yani Tseng to name a few.
Event Details
Player Field:
Qualification criteria for the HSBC Women's Champions 2010 caters for a maximum number of 63 players. There will be no cut, so all will play the full 72 holes. Those invited to participate will be:
• Top 20 players from the Rolex Women's World Ranking (as of December 31, 2009)
• LPGA Tournament Champions from 2009
• HSBC Women's Champions Winners from 2008 and 2009
• 2010 Honda LPGA Thailand Winner
• Two Sponsors invites
• Singapore Qualifier
• To fill the field to 63, leading players on the LPGA Tour Money List not other qualified (as of year ending 2009 LPGA Money List)
Format / Criteria: 72 hole stroke play event - no cut
Prize Purse: US$ 1.3 million
Ticketing Details:
Tickets for the HSBC Women's Champions 2010 are on sale from 16 December 2009 to 28 February 2010. You can purchase your tickets at any of the SISTIC outlets or log on to www.sistic.com.sg.
| Tournament Dates | Ticket Types | Ticket Price |
| 25 February 2010 (Thursday) | Single Day Ticket | S$20 |
| 26 February 2010 (Friday) | ||
| 27 February 2010 (Saturday) | S$30 | |
| 28 February 2010 (Sunday) | ||
| 25 - 28 February 2010 | Seasonal Ticket | S$60 |
| Other discounts and concessions: Free entry for children aged 16 years and below. Senior citizens aged 60 years old and above will enjoy 50% discount off single day and seasonal tickets. |
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Promotion for HSBC Customers:
From 16 December 2009 - 28 February 2010:
HSBC Premier MasterCard debit and credit cardholders will enjoy 20% discount.
All other HSBC debit and credit cardholders will enjoy 15% discount.
Please note that overseas HSBC debit and credit cards will also be eligible for the above promotion.
There will be no discount for non-HSBC debit and credit cardholders.
Media enquiries:
| HSBC | Group Head of Sponsorship | Giles Morgan | + 44 20 7992 5342 |
| IMG | PR Manager | Michele Mair | + 44 20 8233 5177 |
| Fulford PR | Tournament Press Officers | Sheila Rasu Lorna Campbell |
+ 65 6324 2269 +65 6324 2284 |
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