Storytelling campaign to celebrate 75 years of the longest running women’s professional sporting organization

DAYTONA BEACH, Fla., (Jan. 28, 2025) – The Ladies Professional Golf Association (LPGA) officially announced today its season-long celebration of the Tour’s 75th anniversary year, marking a significant milestone for the LPGA and the history of women’s golf. Founded in 1950, the LPGA has grown from a small group of 13 pioneering women golfers – the 13 Founders – into one of the most prominent and influential organizations in sports, fostering the growth and development of women's golf worldwide.

The 75th anniversary of the LPGA will be not just a celebration of golf but a tribute to the determination, resilience, and vision of the women who paved the way for the sport's growth and success. The key goals of the #LPGA75 campaign involve:

Honoring the Past: Showcasing the LPGA’s storied historic milestones and iconic moments
Engaging the Present: Foster excitement and participation among players, fans, sponsors and stakeholders
Inspiring the Future: Highlight the LPGA’s vision for growth, diversity and advancement of women’s golf globally

“As we commemorate 75 years of the LPGA, we honor the trailblazers who transformed the landscape of women’s professional sports and celebrate the players, fans, and partners who have supported us every step of the way,” said Interim LPGA Commissioner Liz Moore. “This season-long celebration is a testament to the resilience, determination, and vision of our 13 Founders, whose dreams and sacrifices paved the way for generations of women to achieve greatness both on and off the course. We look forward to continuing their legacy by inspiring the future of women’s golf worldwide.”

The celebration begins with today’s launch of www.LPGA75.com, a dedicated landing page highlighting iconic LPGA moments in history through compelling written, photo, and video content. The LPGA has also created a 75th commemorative logo, featuring a historic color palette and look with a modern but retro feel, evoking the LPGA’s legacy and future.

Beginning in February, the LPGA will unveil social and digital content celebrating the LPGA’s rich history by highlighting a different decade each month throughout the 2025 season. This initiative will honor the players, milestones, and cultural moments that have shaped the LPGA while engaging fans and showcasing the organization’s evolution. Each month will focus on a specific decade, starting from the 1950s and ending with the 2020s.

The original 13 LPGA Founders signed an official charter in 1950 to form what continues to be the oldest women’s professional sports league, the LPGA Tour. The 13 Founders were Alice Bauer and her sister Marlene Bauer Hagge, Patty Berg, Bettye Danoff, Helen Dettweiler, Helen Hicks, Opal Hill, Betty Jameson, Sally Sessions, Marilynn Smith, Shirley Spork, Louise Suggs and Babe Didrikson Zaharias, all preserved in LPGA memory as members of the LPGA and World Golf Halls of Fame.

This week marks the first official event of the 2025 LPGA Tour season, just over 75 years after the first event in the organization’s history, the Tampa Open, at Palma Ceia Golf and Country Club in Tampa, Fla. The tournament was won by Polly Riley, who became the first winner in LPGA Tour history. In 1950, the Founders and their fellow competitors played in 15 U.S.-based events for a total prize fund of $40,250, setting the stage for the future of women’s professional sports.

In 2025, the LPGA Tour will feature 34 events (32 official events), including the return of the biennial team match-play competition Hanwha LIFEPLUS International Crown, with the world’s top athletes competing for a historic total prize fund of nearly $130 million, the largest in the Tour’s extensive history. The schedule kicks off at Lake Nona Golf and Country Club for the season-opening Hilton Grand Vacations Tournament of Champions, featuring entertainment and sporting celebrities as well as more than 30 premiere LPGA Tour winners and major champions, including Rolex Women’s World Golf Rankings No. 1 Nelly Korda and LPGA Hall of Fame member, Lydia Ko.

The LPGA Tour welcomes 21 rookies representing 12 countries in its record-setting season, with 16 expected to make their Membership debuts at the Founders Cup presented by U.S. Virgin Islands, an event honoring the trailblazing 13 Founders as well as the present and future of the women’s game. Fans attending the Founders Cup at Bradenton Country Club will have the opportunity to purchase limited edition apparel and accessories collaborations. More 75th exclusive retail will be available later this season on www.LPGAProShop.com.

In addition to the Tour, the Epson Tour and the joint venture with the Ladies European Tour, the LPGA has grown in its continued efforts to inspire, transform and advance opportunities for girls and women, on and off the golf course. This includes:

LPGA Professionals: As the largest membership of women golf-teaching Professionals in the world, LPGA Professionals serve as educators, business leaders and game changers dedicated to growing the game of golf. Rising to 1,900 members since its founding in 1959, LPGA Professionals support the LPGA Foundation’s various grassroots programs aimed at increasing the engagement of girls and women in golf and serve as industry leaders in diversity, equity and inclusion.
LPGA*USGA Girls Golf: This collective is the only junior golf program for girls ages 6-17 that specializes in providing girl-friendly environments to learn the game of golf. Founded in 1989 by LPGA Professional Sandy LaBauve, the original site in Phoenix, Ariz., has grown to over 550 sites around the world serving 100,000 participants annually. In 2023, Girls Golf reached its one-millionth participant since its inception and launched an ongoing commitment to impact the next one million girls by 2030.
The LPGA Foundation: As the philanthropic arm of the LPGA, the LPGA Foundation achieves its vision through the programs of LPGA*USGA Girls Golf, LPGA Leadership Academies, and providing grants and scholarships to those in financial need. The Foundation also includes the LPGA Amateur Golf Association, the recreational arm of the LPGA serving 17,000 members worldwide, and programs aimed to advance equality by removing barriers to sports participation, ensuring that every girl and woman who want to play has a welcoming and positive experience while taking advantage of the benefits of golf.

LPGA to Commemorate Historic 75th Anniversary Throughout 2025

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