Unique season-long competition rewards the best decision maker on the LPGA Tour

NAPLES, Fla., Nov. 19, 2024 – Aon plc (NYSE: AON), a leading global professional services firm, and the LPGA Tour today announced Jeeno Thitikul as the winner of the 2024 Aon Risk Reward Challenge. As the champion of the season-long competition, Thitikul will receive both the Aon Trophy and a $1 million prize in recognition of her exceptional decision-making on the most strategically challenging holes throughout the LPGA Tour season.

A native of Thailand, Thitikul has quickly become a prominent figure on the LPGA Tour. After turning professional at the age of 19, she has celebrated three LPGA victories in her brief tenure: the 2022 JTBC Classic, the 2022 Walmart NW Arkansas Championship and the 2024 Dow Championship. Throughout her time in the LPGA, she has shown up consistently in the Aon Risk Reward Challenge leaderboard, finishing runner up in both 2022 and 2023. This year, she achieved her breakthrough win, demonstrating elite decision-making with an impressive +0.39 strokes gained on every Challenge hole played and a go-for-green success rate of 35 percent, a figure that places her second overall among the 147 Challenge participants this season.

“I’m very proud to win the Aon Risk Reward Challenge and join the players who came before me in taking home the Aon Trophy,” says Jeeno Thitikul. “This competition celebrates the strategic decision-making that defines the game of golf, and it’s great to be recognized for my performance this season.”

Thitikul’s professional career also includes being named 2022 Rookie of the Year and recipient of the 2023 Vare Trophy, awarded to the player with the lowest scoring average for the season. The LPGA Tour professional now adds Aon Risk Reward Challenge winner to her growing list of accomplishments. She joins past champions Carlota Ciganda, Hannah Green, Minjee Lee and Angel Yin.

“We are excited to celebrate the sixth year of the Aon Risk Reward Challenge and the legacy of our partnership with the LPGA Tour,” said Lisa Stevens, Chief Administrative Officer at Aon. “The Challenge shines a spotlight on the women’s game and on the value of next-generation talent and capabilities, which is a true point of pride for our firm. We extend our congratulations to Jeeno as our 2024 champion in recognition of her ability to make better decisions that deliver impact on and off the course.”

Thitikul’s world class play during the 2024 season included her third LPGA Tour victory and 11 top 10 finishes. Her second-place finish at the Maybank Championship marked her sixth consecutive top 10 to close out the regular season. Other notable performances throughout the year include her win at the Dow Championship alongside teammate Ruoning Yin, a tie for fourth at the FM Championship and a solo second place at the Kroger Queen City Championship presented by P&G.

“The Aon Risk Reward Challenge has helped spotlight the incredible talent on the LPGA Tour and gives fans a look into the challenging decisions our athletes make every time they tee it up. In supporting this initiative with a life-changing financial prize as well as important marketing resources, Aon has played a significant role in the LPGA Tour’s incredible growth,” said LPGA Commissioner Mollie Marcoux Samaan. “It is great to see young talent like Jeeno, who has already accomplished so much in her short career, continue to excel on the LPGA Tour and be rewarded for her incredible play. Congratulations, Jeeno!”

For more information on Aon’s golf partnerships across the PGA TOUR, LPGA Tour and the Ryder Cup, see here.

Jeeno Thitikul Wins $1 Million Prize in 2024 Aon Risk Reward Challenge

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