LPGA LAUNCHES SECOND #DRIVEON SPOT FEATURING LIZETTE SALAS
Today at Wilshire Country Club, the LPGA debuted a second spot in the new “Drive On” campaign, featuring Tour winner and hometown hero Lizette Salas. The video, a continuation of the “This Is For Every Girl” film that launched in March, features Salas’ 2011 commencement speech at the University of Southern California (USC), where she answers those who doubted her throughout her life. “Mexicans don’t play golf.” Her response? “They do now.”
“To now be on this platform that Roberta (Bowman, LPGA Chief Brand and Communications Officer) has given me and the LPGA, I'm just so forever grateful. To be the second video for Drive On is really quite special,” said Salas, who grew up in Azusa, Calif., just 30 miles from Wilshire. “At USC we have the phrase, Fight on, and I think both phrases resonate with me and my family. My parents didn't come to this country with much, and I do all of this for them.”
The daughter of Mexican immigrants Ramon and Martha, Salas learned the game of golf with makeshift clubs fashioned by her dad. Ramon, a mechanic at Azusa Greens Country Club, introduced 7-year-old Lizette to the game and eventually took on side jobs for the club’s head pro in exchange for her lessons. In high school, Salas played on the boys’ golf team, because her school did not have a girls’ team, and eventually went on to star at USC, becoming the first in her family to graduate college.
“USC gave me the opportunity to overcome obstacles, to get an education and to really mature as a woman, as an athlete, and, I mean, as a student-athlete actually,” said Salas, a two-time Pac-10 Player of the Year and NGCA All-American First Team selection “It was just a pivotal moment in my young career.
With her family in the audience for the spot’s launch, Salas was thankful for their part in her journey. “I remember as a little girl wanting to quit and just to be normal, and later down the line I realized that this is my normal,” she said. “This is what I was meant to do. The drive that my parents had to have a better life for their family I think really resonated with me and my siblings.”
Salas said she is proud to be a role model for the next generation in the LPGA’s new campaign. “I am now in a position and confident enough as a woman and a Latina woman to take on this role and to really just inspire girls that look like me,” said Salas. “I feel like that's what this Tour is about. We represent so much and there are so many stories that we can inspire women and young girls around the globe.”
#DriveOn Links:
Lizette Salas “Where I Come From”: http://bit.ly/SalasWhereIComeFrom
This is For Every Girl: http://bit.ly/ForEveryGirl
More information on Drive On: http://bit.ly/DriveOnRelease
Lizette Salas LPGA.com feature: http://bit.ly/SalasJourney
JUTANUGARN LOOKING FOR WIN NO. 2
This week’s HUGEL-AIR PREMIA LA Open marks the first time that Moriya Jutanugarn will defend an LPGA Tour title. In 2018, the Thai star broke out of younger sister Ariya’s shadow to capture her first title since joining the Tour in 2013.
“The last three holes became like more and more and more stressful for me,” said Jutanugarn when asked to describe the closing scene on Wilshire’s 18th hole. “People are always talking about the last hole, but I feel like the last three holes is just so much to deal with.”
Wilshire and its spectacular views of the Hollywood Hills made for a scenic backdrop to Jutanugarn’s first win. But in the hunt for her second win, she says that she just can’t bring herself to play favorites with any hole here – or any course, for that matter.
“You have to like every golf course you go and play, and just you can't really say like it doesn't fit my game or it really fits my game. You just have to deal with it,” said Jutanugarn, who has five top-15 finishes so far in 2019. “That's what I learn from golf, is just you can't just go and say you don't like it. You just have to take action, whatever you have, whatever it is right now.”
There is already precedent in 2019 for a successful title defense. Just last week in Hawaii, Brooke Henderson won her second consecutive LOTTE Championship.
DESIGNATED HOLE FOR AON RISK REWARD CHALLENGE
The season-long Aon Risk Reward Challenge will highlight the world’s best professional golfers as they tackle the most strategically challenging holes across both the LPGA Tour and PGA TOUR schedules. The player from each Tour on top of the Aon leaderboard at the end of the regular season will receive a $1 million prize. The scoring system is identical on both the LPGA Tour and PGA TOUR, and players will take their best two scores from each Aon Risk Reward Challenge hole, with the winners having the best average score to par at the end of the season. Players must play a minimum of 40 rounds throughout the season. The Challenge runs across regular season tournaments (29 LPGA Tour; 36 PGA TOUR).
The designated Aon Risk Reward Challenge hole at the HUGEL-AIR PREMIA LA Open is the 15th. This par 5 gives a player the chance to go for the green in two but she needs to balance the risk with the reward and navigate the 14 bunkers that protect this hole. A bunker down the right side of the fairway requires a carry of 240 yards so an accurate drive is essential here. The green is protected by a deep creek in front that also wraps around the back so club selection is important, especially when the pin is cut front right or back left.
For more information about the Aon Risk Reward Challenge, visit www.lpga.com/statistics/aon-risk-reward-challenge.
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